Dear Sales and Marketing Manager,
Let me ask you something and I want you to be brutally honest with yourself…
Aren’t you just a little sick of chasing B2B buyers who don’t give a damn?
You spend hours crafting the perfect email, polishing the subject line until it shines like a diamond, tweaking your call-to-action so it’s smoother than a politician in an election year—and what do you get?
Nothing.
Maybe a “Thanks, we’ll keep you in mind.”
Maybe a click.
Maybe a bot auto-reply.
But most likely? Crickets.
And worse—your boss wants to know where the leads are.
Your sales team wants better qualified prospects.
Your CEO wants “momentum” (whatever the hell that means).
Meanwhile, you’re chasing people who dodge calls better than a prizefighter.
You’re stuck playing email ping-pong with decision-makers who “need to loop in procurement.”
And you feel like you’re always one follow-up away from looking completely pathetic.
Well guess what?
That ends today.
Because I’m about to show you how to flip the game, turn the tables, and make B2B buyers chase YOU instead.
No gimmicks.
No “funnels.”
No dancing monkey tactics.
Just pure, effective, slap-them-in-the-face strategy that actually works.
Let’s go.
First, Let’s Get One Thing Straight
You’ve been lied to.
You were told that if you just “deliver value,” buyers will come.
You were told to write more case studies.
Make more content.
Run more ads.
Do more LinkedIn “thought leadership” garbage.
But all of that still puts you in the role of the needy seller.
And buyers can smell that desperation a mile away.
They don’t want to be “sold.”
They want to discover you.
They want to pursue you.
They want to feel like they found the hidden answer everyone else missed.
So how do you become that hidden answer?
Here’s how.
STEP 1: Stop Acting Like a Vendor. Start Acting Like a Doctor.
Let me paint you a picture:
Imagine you walk into a doctor’s office with chest pains, and the doctor immediately says,
“Hey! Great to meet you. I specialize in innovative solutions that help patients like you. Want to sign up for a surgery package?”
You’d run.
But if that same doctor leans in, asks you questions, runs a few diagnostics, and says:
“You’ve got a blockage. If we don’t address this in 30 days, you’re looking at major complications.”
You’d beg them to take your money.
Moral of the story?
B2B buyers don’t want another slick-talking vendor.
They want a specialist who diagnoses their problem and makes the solution feel urgent.
So stop sending pitch decks.
Stop “circling back.”
And for the love of all things holy, stop using phrases like “We’d love to learn more about your goals.”
Start diagnosing. Start prescribing. Start being the doctor.
STEP 2: Build a Brand Buyers Stumble Into and Feel Lucky They Found
Listen closely:
If you have to introduce yourself, you’re already behind.
The best B2B marketers don’t show up and knock on the door.
They build a house in the middle of the buyer’s road—so the buyer crashes right into them.
That means:
- Writing content that doesn’t feel like content—it feels like revelation.
- Posting bold opinions that make weak competitors clutch their pearls.
- Running campaigns that say, “Here’s the ugly truth no one else will tell you.”
- Telling stories that say, “We’ve seen this before… and we know how to fix it.”
When your stuff speaks directly to the buyer’s pain…
When it names their fear before they can say it out loud…
You become magnetic.
You don’t have to chase anymore.
They come knocking, whispering, “I think you might be the one.”
STEP 3: Build Scarcity Into Everything You Do
Let me tell you a secret about human nature:
We want what we can’t have.
It’s baked into our DNA.
Now look at most B2B websites.
Look at most cold emails.
They’re practically begging you to give them a chance.
“We’re available anytime!”
“Let’s schedule a demo at your convenience.”
“Can we please have 15 minutes of your time?”
Pathetic.
Instead, I want you to flip the positioning entirely.
Say things like:
- “We’re reviewing applications this month and will move forward with companies that are a strong fit.”
- “We’re selective about who we work with—because our best results come from partnerships, not transactions.”
- “Our calendar is tight, but I’ll see if I can make room.”
You don’t ask for the sale.
You make them earn it.
You become the prize.
And they chase you.
STEP 4: Make Your Proof Impossible to Ignore
Let me be blunt:
No one gives a damn what you say you can do.
But they’ll hang on every word when you say,
“We helped a company exactly like yours reduce churn by 42% in six weeks.”
Why?
Because proof removes risk—and risk is the biggest buying blocker in B2B.
So here’s what you do:
- Build a library of “mini case studies” (1 page, one problem, one outcome).
- Turn results into narratives, not just numbers. Tell the before, during, and after.
- Share proof like it’s gossip—drip it into every conversation like a sly brag.
Don’t wait until the pitch to show you’re legit.
Prove it before they ask.
STEP 5: Say Things That Make Them Stop and Think
If you sound like every other marketer, they’ll treat you like one.
But if you say something bold—something dangerous—they’ll pay attention.
Try stuff like:
- “Most B2B marketers are accidentally training buyers to ignore them.”
- “You don’t need more leads. You need fewer leads who actually convert.”
- “Stop measuring MQLs. Your CFO doesn’t care about downloads.”
You want buyers reading your stuff and thinking:
“Holy hell… finally someone gets it.”
Controversy gets clicks.
Boldness gets remembered.
Clarity gets action.
And when your voice slices through the noise like a buzz saw,
you don’t have to chase anymore.
Final Word: You’ve Been Playing the Wrong Game
Look—
The truth is, most of your competition is running around like a headless chicken.
They’re spamming inboxes.
Running “top of funnel” campaigns with zero substance.
Dumping budget into garbage clicks that go nowhere.
Begging. Pleading. Chasing.
You? You’re not gonna do that anymore.
You’re going to:
✅ Diagnose like a doctor
✅ Attract like a magnet
✅ Limit access like a velvet rope
✅ Prove results like a damn scientist
✅ Speak like a man (or woman) with something to say
You’re going to make B2B buyers chase YOU.
And the funny thing is…
Once they start chasing, you’ll finally be in control of your pipeline, your schedule, and your damn sanity.
Now go build something worth chasing.
Talk soon,
Your B2B Marketing Strategist and Tactician
P.S. Click here for the free white paper titled “The B2B Sales Pipeline Playbook: Strategies That Actually Close Deals”